Shirt dress with back jewel in black or white by FENTY


Release 12-19 DRESS CODING, is FENTY’s irreverent and contrary take on rules of attire, delighting in the joy of effortless, transitional clothing for the holiday season and beyond. Traditional daywear is unexpectedly transformed into exciting evening looks, elevating the march from work to soirée with ease.

Multilayer tulle coat in nude color, silk organza by FENTY
Side-Eye sunglasses with a Swarovski® crystal in silver-tone metal by FENTY


Whether layered up or worn as solo pieces with a daring Scandal stiletto, there’s a sense of effortlessly chic abandon in every look. The Oversized Satin Padded Coat makes a statement in Peacock, exposing its elegant dark blue lining when cuffed about the wrists. Tulle brings transparent textures to a hooded ankle-skimming party parka (as seen on Rihanna’s November Vogue cover), and a FENTY twist to the LBD. Luxurious taffeta coats-turned-dresses caress the shoulders, billow about the body, and graze the upper thighs. The FENTY hoodie is once again reinvented, this time to expose the back — an unexpected sensual detail. FENTY’s take on the Black Tie dress-code is irreverent and contrary — a graphic interpretation logofied on to the most comfortable sweaters — blowing up stuffy sensibilities.

Black Oversized hoodie, one layer of tulle and one layer of silk organza by FENTY
Cowgirl hookup sandals 105 in goatskin by FENTY


The FENTY hoodie is once again reinvented, this time to expose the back — an unexpected sensual detail. Cotton poplin shirt-dresses drop back around the shoulders to reveal rays of strass crystal jewels. FENTY’s take on jersey returns in convertible dresses, which adapt their lengths in a snap. The classic bucket-hat gets a revival, with metallic strass crystal chain additions, drawing a line from ear down to shoulder to replace the run-of-the-mill drawstring. Riffing on the strass crystal motif, Side-Eye sunglasses boast a bejeweled ear cuff — an asymmetrical play down the side of one arm.

Backless tailored jacket in Black satin by FENTY
Gold-tone hoops with Swarovski® crystal pendants bby FENTY


Shot by French photographer Arnaud Lajeunie, the Release 12-19 campaign captures 24 hours in London with two best friends. Lajeunie’s documentary-style film places night and day in constant juxtaposition, from gym to club and back to work with a sense of perpetual shape-shifting. Casting holds authenticity at its heart — models Jana Julius and Nicole Atieno are indeed real-life best friends.