Inspired by a worldwide community of talent and creativity, here at FENTY we call upon the values of our founder, CEO and Artistic Director – Rihanna Robyn Fenty - values of freedom, defiance, and culture. At the same time, we bring together craft, design and savoir-faire that are entrenched in our luxury roots. From a ‘see-now, buy-now’ rhythm, to a digital-first model, we seek to push boundaries of existing structures in a new era of luxury, and usher in inclusivity in all its forms.

Video Player is loading.
Current Time 0:00
Duration 0:59
Loaded: 10.16%
Stream Type LIVE

This is FENTY

Fenty challenges the rules of fashion- the maison forms the staples of a wardrobe. Born in Paris, Fenty lives online. Through this digital flagship, special edition releases are available on "See-Now-Wear-Now" model and will express a new facet of a woman and her wardrobe.
Oversized faux leather hoodie by FENTY
Yellow dual-fabric hoodie dress by FENTY
Robyn Rihanna Fenty CEO and Artistic Director

Robyn Rihanna Fenty CEO & artistic director

Founded by Robyn Rihanna Fenty with LVMH in 2019, FENTY reflects her own personal style, character, and experiences. Each Release from the Maison explores several different fascinations that when combined reveal new facets of womanhood and the wardrobe itself.
Robyn Rihanna Fenty working on FENTY next release